Creative Community in Health (Comunidad Creativa en Salud, COCREAS in spanish) (ARCRR0008)

Commitment ID

ARCRR0008

Commitment Title

Creative Community in Health (Comunidad Creativa en Salud, COCREAS in spanish)

Problem

During the co-creation process of the action plan, it emerged the need to address different public health issues, specifically regarding how information is diffused and how communication with citizens is carried out by the public health system. The health system generally addresses these issues through participatory training and dissemination processes. However, civil society participation is not always involved in the creation of campaigns or in leveraging collective intelligence to improve these tools and methodologies. This results in health promotion processes sometimes not reaching potential beneficiaries or only reaching the affected population, while not reaching others who could potentially collaborate with dissemination or who could be affected by these health situations in the future. The creation, review and implementation of processes with the participation of civil society enhances their reach among the population, improving both their quality and impact.

Status quo

The communication policies of the Rosario Public Health System maintain an institutional orientation with strong responsiveness to the citizens' demands, yet there is still limited participation in the co-creation of solutions. Communication is strategic, but there is an opportunity to strengthen active listening, promote community care narratives, and consolidate a communications policy that contributes to more accessible, equitable, and democratic healthcare, increasing the capacity to impact the social determinants of health and strengthening bonds of trust between the State and the community. This commitment aligns with Strategic Objective 1 of the 2023–2028 OGP Strategy, which seeks to foster a broader, more engaged, and interconnected community of reformers, activists, and open government leaders; protect and expand civic space; serve as a hub for innovation, evidence, and stories of open government; and, above all, promote collective action.

Action

The commitment proposes a process to design and implement public health prevention campaigns through participatory and collaborative approaches. Together with civil society organizations and key institutional actors—such as the Ministry of Health—we seek to co-create communication strategies that promote citizen awareness and contribute to reducing priority problems. The process includes active listening, shared diagnosis, collaborative design, and dissemination of relevant messages to strengthen social ownership of the right to health, improve the effectiveness of campaigns, and consolidate a culture of open information. This commitment aligns with OGP’s Strategic Objective 1 of the 2023-2028 Strategy, which aims to foster a broader, more engaged, and interconnected community of open government reformers, activists, and leaders, and the Strategic Objective 2, which focuses on integrating open government into the core functions and priorities of all government levels and branches.

How will the commitment contribute to solving the public problem described above?

This commitment will help improve the reach and effectiveness of public health promotion and prevention campaigns by incorporating the active participation of civil society in their design, validation, and dissemination. This will allow us to create more relevant, accessible, and localized messages that not only reach those directly affected but also potential allies in awareness and prevention. The expected results include the co-creation of pilot campaigns with CSOs, the strengthening of collaborative capacities between institutional and social stakeholders, and the development of a participatory protocol for health communication. These deliverables will promote greater citizen ownership of the right to health and consolidate a more equitable, effective, and democratic communication policy.

What long-term goal as identified in your Open Government Strategy does this commitment relate to?

This commitment contributes to our Strategic Vision for Open Government by seeking to incorporate collaboration and collective intelligence in addressing various issues, while also improving the capacities of both state agents and citizens.
Furthermore, it introduces a new theme, health, which was not addressed in the 1st Open Government Action Plan. This diversifies the multisectoral space for future open government policies.

Primary Policy Area

Inclusion, Other/NA

Primary Sector

Health & Nutrition

What OGP value is this commitment relevant to?