Transversal communication: building appropriate messages and adopting different communication channels to exchange message (CRSRC0002)
Overview
At-a-Glance
Action Plan: Action plan – Sarchí, Costa Rica, 2023 – 2024
Inception Report: Not available
Commitment Start: Jun 2023
Commitment End: Jan 2024
Institutions involved:
- Municipalidad
- Municipalidad
- Colectivo Verolís
Primary Policy Area:
Primary Sector:
OGP Value:
- Technology and Innovation for Transparency and Accountability
Description
Commitment ID
CRSRC0002
Commitment Title
Transversal communication: communication plays a transcendental role in promoting transparency, as well as new ways of linking with citizens. This implies building appropriate messages and adopting different communication channels to exchange message
Problem
At the local level, there are no traditional communication media such as television channels, radio stations or newspapers; in addition, there is no official in the municipality dedicated exclusively to creating informative content.
Following the statistics on the deepening of the internet and the use of social networks in Costa Rica, in the province of Alajuela only 18% of the population has internet and with respect to the preference of networks, Facebook, Instagram, Whatsapp continue to reign, although with few variations.
Status quo
The local government has made significant efforts to improve communication with the population and maintain active listening, but difficulties persist in expanding the reach of messages.
Action
Conduct a citizen consultation to identify the best channels for disseminating information on municipal activities and cantonal activities.
Disseminate quarterly bulletins on the municipality's projects in order to keep citizens informed.
Diversify the communication format towards the use of resources that promote the inclusion of the visually and hearing impaired population.
Create biannual spaces for listening and accountability with the various populations of the canton.
How will the commitment contribute to solving the public problem described above?
By establishing open and effective communication channels, the local government can strengthen its relationship with citizens and promote a more participatory, transparent and efficient management.
What long-term goal as identified in your Open Government Strategy does this commitment relate to?
Communication plays a transcendental role in promoting transparency, as well as new ways of linking with citizens. This implies building appropriate messages and adopting the different communication channels to exchange messages with the public so that it can have spaces for participation.
Primary Policy Area
Digital Governance, Right to Information
Primary Sector
Media and Telecommunications
What OGP value is this commitment relevant to?
| Technology and Innovation for Transparency and Accountability | Communication is characterized by the fluid and bidirectional exchange of information between different levels and areas of government, as well as with citizens. |