OGP Branding Guide (March 2018)

What is a brand? A brand is the impression that partners, funders, beneficiaries, and related groups have of the organization. It’s the way people think, feel, and respond when they hear Open Government PartnershipThe Open Government Partnership (OGP) is a multi-stakeholder initiative focused on improving government transparency, ensuring opportunities for citizen participation in public matters, and strengthen... More or OGP. A well-defined brand helps us create stronger connections with important stakeholders.